Bathu was founded in 2015 by Theo Baloyi with the sole aim to tell a proudly untold South African township story to the world. Bathu is a common universal slang word mostly used in townships across South Africa in referral to any type of shoe, this word has existed in South African township for decades now. Theo Baloyi identified a niche in the retail business to conceptualize and establish a shoe brand around the commonly used universal word with a deep sense of meaning in the black society and tell this beautiful untold story to the world.
2015 Theo Baloyi established Bathu (Pty) Ltd in his room in Alexandra township , Theo was declined 16 times by the factory before being approved for the mesh edition flagship design . Theo worked on the proof of concept , research & development , quality control & assurance for 18 months prior the official launch of Bathu . Bathu implemeted proof of concept with only 100 pairs in september 2015 , within Alexandra , Soweto, Tembisa and the Midrand area.
2016 1 Septenber 2016 Bathu officially launches with 400 pairs , reception was phenomenal that our webiste 4hrs post the the official launch.
2017 January 2017 , Bathu seals the first corporate collaboration with an incubation hub in Johannesburg , Bathu manufactures 1000 pairs through this collaboration.
2017 November Bathu launches the first limited edition in white with only 600 pairs
2018 January Bathu acquires the first delivery vehicle. February Bathu occupies a big warehouse facility in Sunninghill
Bathu's First Project
Bathu first official project is our mesh edition sneaker which is uniquely designed sneaker with a colorful rubber and mesh material on top which is also available in a Limited edition colorways, Mid 2019 Bathu launched the second series themed Journey Edition with the aim to inspire clients to “Walk their journey” . Bathu will launch more innovative sneaker designs in the next coming season’s
Bathu's Business Philosophy
We are driven by our identity, our passion to design unique shoes and a desire to always bring new products in the market.
Bathu's Vision and Mission
Our vision is to tell a proudly South African story to the world and be a leading shoe retail company, we have a desire to establish a brand which African’s can proudly affiliate with.