Our business ambition is to become a multi-faceted South African company with a Pan-African footprint across the continent. We aspire to be a brand that will set the bar for excellence for African brands. We want to be the first to do it and the first to do it right.

We are continuing the journey of purposefully creating a business that will speak and connect with the hearts of our people because it has done its job in making dreams and hopes a reality. Partnerships with brands aid us in tapping in the many different corners of our country and the African continent at large. They enable our journey and help us enable more journeys in return.